challenges and opportunities

2020 has been a difficult year for tourist guides around the world. In many countries, guides are only allowed to lead under strict conditions. But are guests booking a guided tour at all at the moment? Is there a second wave with new restrictions, travel warnings and lockdowns?
We want to analyze the situation with the chairmen of tourist guide associations and discuss the situation with you.
International experts from cruise and city tourism will give us an outlook on 2021 and the upcoming requirements for tourist guides.


16:00 Welcome and introduction of the speakers
16:10 WFTGA (World Association of Tour Guides), Alushca Ritchie (President): World Tour Guide Situation
16:30 BVGD, Maren Richter (chair): The role of guide associations during the crisis
16:50 Avalon River Cruises, Burghard Lell (Head of Strategy and Corporate Development): The State of River Cruise Tourism in 2020/2021
17:10 Linz Tourism, Georg Steiner (Director): The city tourism of today and tomorrow
17:30 Coffee break with dance session
17:40 Speakers Roundtable: The Future for Tourist Guides
18:30 Individual discussion of the participants in small groups
18:50 Farewell
19:00 end

free registration

The whole webinar will be held in English. We offer a professional live translation into German by our Viennese app partner especially for austriaguides and tourist guides.

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